In November, students from NYIT-Amman visited Ipsos, a top global research organization, as a part of their experiential learning program through the School of Management. Ragheed Masri, operations manager for Ipsos, welcomed the group and explained how his company uses market research to give industries insight into consumer behavior as well as the need for research firms to abide by ethical standards. Students also met with Basem Ashour, administrative and human resources manager, Tamara Ma’ani, senior research analyst, and the statisticians in the Ipsos qualitative and quantitative analysis department.

The field trip underscores NYIT’s mission to provide career-oriented, professional education, as students gained a better understanding of how the statistical tools and methods learned in the classroom are applied in real-life situations.

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Winter 2010 Table of Contents