NYIT's "We're Out There. Join Us." brand awareness campaign ran this summer on the CBS Super Screen at 42nd Street in Times Square, between Seventh and Eighth avenues in New York City.

NYIT launched the campaign in 2011 to raise awareness of its global presence, its seven schools and colleges, numerous program offerings, and multitude of degrees. The CBS Super Screen provides a total of 520 square feet of viewing space and an optimal format to showcase unique NYIT student efforts and achievements, including: a School of Architecture and Design project in Havana, Cuba; students in the School of Health Professions bringing life-saving medical care to people in Oworobong, Ghana; students in the School of Engineering and Computing Sciences designing a sustainable hangar for the USS Intrepid in New York City; and film students in the College of Arts and Sciences at NYIT-Nanjing winning first place at the Shanghai World Expo.

The CBS Super Screen estimates a viewership of more than 1.5 million views daily. The NYIT spots ran for 30 seconds every hour, 18 hours daily, for a 122-day period, generating in excess of 2.8 billion views.

In May, NYIT further targeted the New York market by advertising on the semi-final program and season finale of American Idol, reaching more than 1.1 million viewers in the 18-34 age group of prospective undergraduate, graduate, and professional degree students with its "Day in the Life" 30-second spots.

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Vol. 10 No. 3 Table of Contents