Since the advent of the first cellular phone,
the mobile communications industry has gone through a continuous
technological and functional evolution. With each phase of
advancement, we have redefined how, where, and when we choose
to interact. Once considered a tool primarily for businesses
and personal emergencies, cell phones have become our electronic
companions as we socialize, entertain ourselves, and visually
capture moments in our lives.
Over the past several years, we have witnessed the morphing
of the cell phone as new functions have enabled this indispensable
tool to be used as a digital camera, 3-D gaming device, MP3
player, and Global Positioning System terminal. And with faster
wireless networks, e-mail and Web access through cell phones
have become ubiquitous.
So, what’s next? Well, look no further than what you
carry in your pockets. When leaving their homes, most people
take three items: their cell phone, keys, and money. Has technology
advanced to the point where these items can be combined into
one? The simplest answer is, yes.
In addition to convenient, easy-to-use technology, speed and
accuracy are equally essential for consumer acceptance of
any new functionality. Two emerging technologies that will
bring the electronic wallet (eWallet), mobile commerce, and
keyless entry into the mainstream are near-field communications
(NFC) and biometrics.
NFC is a short-range wireless technology that uses a small
transmitter built into devices such as cell phones. By waving
your phone near an NFC reader at a local retailer, you can
easily pay for goods and services. The charge is billed to
your cell phone account or credit card.
This payment method has already been successfully deployed
in Japan and South Korea. Japan has taken a leadership position
with NTT DoCoMo, a mobile communications company, promoting
the FeliCa technology-based service at convenience stores,
train stations, and elsewhere. In the United States, Mobil
has incorporated NFC technology into its Speedpass payment
system at Mobil and Exxon gas stations.
Biometrics plays an important role in providing secure transactions
through buyer authorization. A fingerprint scanner on the
exterior of a cell phone can be used to provide your “signature
authorization” during purchases as you wave your phone
near an NFC reader. Certainly, this process is much faster
and more secure than obtaining a written signature.
In addition to eWallet point-of-sale transactions, fingerprint
authorization improves cell phone security for Web-based purchases.
Today, transactions are authorized with a personal identification
number, but sellers cannot verify who is entering the code.
Thus, a buyer can always refute an invoice. With fingerprint
authorization, potential fraud is virtually eliminated as
there is no longer any debate over who approved a purchase.
As consumers become comfortable with the notion of using cell
phones for secure financial transactions, they will also be
open to the idea of using these devices to replace their house
or car keys, since NFC readers and fingerprint authorization
can also be built into door locks. Although this technology
already exists, it may take some time for consumers to change
old habits and put away their jingling key chains.
Much of my interest in mobile communications stems from my
days as an NYIT electrical engineering student in the 1980s.
I was always fascinated by advancements in computer technology,
and while I was earning my degree, I took classes that incorporated
communications technology, digital control systems, and robotics.
Brainstorming sessions with professors and classmates about
how technology can transform society became the launching
point of my career. In short, my NYIT education laid the foundation
and provided the skills I needed to dream about the future
and then make it happen.
For that, I am forever grateful.
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Anthony Gioeli is president and CEO of Atrua Technologies
Inc., a leading provider of input solutions for mobile phones.
Backed by Nokia Ventures, Ericsson Ventures, and HuaHong Group
(China), Atrua is headquartered in Silicon Valley and has offices
in China, Japan, Korea, Singapore, and Europe. |