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Fit for Print
NYIT alums launch an upscale magazine.
Scott Neher, Eric Neher and Jane Incao are bucking conventional wisdom.
During one of the softest advertising climates in recent history, the trio has launched Elements (http://www.elementsmag.com), an upscale magazine for affluent consumers on Long Island. The typical subscriber has an average annual household income exceeding $300,000.
Elements includes articles about fine foods, design, architecture, fashion, the arts, travel and influential Long Islanders. "Our readers are cultured, educated, affluent and progressive," says Publisher/Editorial Director Scott Neher (B.S. '87, M.A. '97). "They are people who live with style and zest."
The risky but exciting role of entrepreneur is hardly new for Scott, Eric and Jane. After studying communications and journalism at NYIT, Scott ventured into real estate and managed major investments on Long Island's Gold Coast. By 1999 he launched Worldcom Title Co., a title insurance company serving the New York metropolitan area. His next project (2001) was launching Earth Media Inc., which now publishes Elements and is exploring the infomercial video production market.
Scott's brother, Eric, is Elements' co-publisher and design director. He attended NYIT as a fine arts major and previously managed his own design firm, which served such prominent clients as Trump Hotels and Casino Resorts and Morgan Stanley Dean Witter.
Eric and creative director Jane Incao (B.F.A. '88) share responsibility for the overall look and flow of the magazine. Incao is a 15-year veteran of graphic design, and her artistic skills are well-known across Long and Manhattan. This is her second major magazine launch. She previously co-founded Philadelphia Style, a lifestyle and fashion magazine.
"Having a launch under my belt helped me to understand the type of hours and dedication Elements would require," says Incao. "So far, we're off to a fantastic start."
You might even say that Elements has survived the perfect storm. Free Internet content and the economic slowdown combined to capsize many publishers over the past two years. Yet Elements' unique readership and upscale design attracts ad revenue from many of Long Island's finest retail stores, real estate specialists and auto companies. Currently published quarterly, Elements might increase its frequency as advertiser and reader interest in the magazine swells.
Send feedback and story ideas to alumni@nyit.edu.
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