President and CEO of LIN Media, a local multimedia company that operates or services 43 television stations and seven digital channels in 23 U.S. markets, and has a growing portfolio of digital marketing products and solutions. LIN Media recently announced its plans to merge with Media General, and pending approval of the transaction, Sadusky will assume the role of president and CEO of Media General, the second-largest pure-play television broadcasting company in the United States.
READY FOR PRIME TIME
Sadusky has spent much of his professional life helping companies realize their growth potential. As CFO and treasurer of Telemundo Communications, the world’s second largest provider of Spanish-language content, he helped the company’s public offering, as well as its sale to NBC in 2001. In 2004, he joined LIN Media as CFO and two years later became president and CEO.
Sadusky looked for an M.B.A. program when he was ready to take his career to the next level. He found everything he needed at NYIT, which offered courses at off-campus locations that allowed him to tailor his education around a hectic work schedule. “It was really a terrific program,” he says. “I received a New York-based M.B.A. without being inconvenienced.”
STRATEGY FOR SUCCESS
America’s love affair with TV is stronger than ever, yet consumers’ media-viewing habits are changing quickly. Computers and mobile devices continue to drive up media consumption and present endless choices to keep people entertained. Sadusky embraced changing media habits early on, developed a strategy to transition LIN Media from a television broadcaster to a multimedia company, and recruited talented and forward thinking digital and technology professionals to transform the company’s business model to one that would be viable today.
“TV is everywhere now,” Sadusky says. “The trick is now for companies to ensure that they keep their customers ‘sticky.’” Local content providers accomplish this by offering peripheral services that keep consumers tethered to their services. LIN Media, for example, offers websites and mobile products that give their audience added convenience and unique content across devices. In his role with Media General, Sadusky will use these methods to help engage 26.5 million households. The merger provides “the scale, breadth, and resources to compete more effectively in the rapidly evolving media landscape,” he explains.
WELL-ROUNDED AND ACCOMPLISHED EXECUTIVE
Sadusky was elected to serve on the National Association of Broadcasters Television Board, beginning in June 2014. He currently serves on the boards of International Game Technology (IGT), a global gaming and Fortune 1000 company, and Hemisphere Media Group, Inc. He is also treasurer of the NBC affiliates board. “I am a perpetual learner and that means getting outside of your comfort zone and learning about new industries and professions in order to constantly grow as a person,” he says. When he is not scoping out the future of media, you may find him fishing, scuba diving, or surfing off the coast of Boca Raton, Fla.