Department: Communication Arts School: College of Arts and Sciences Campus: Nanjing
Member of NYIT Since: 2011
Beginning his fourth year at NYIT-Nanjing and his tenth year as a full-time university faculty member in the Peoples’ Republic of China, Communication Arts instructor Patrick Karle notes that “the Chinese mass media landscape is growing and changing daily.” And for Karle, NYIT-Nanjing provides “a perfect opportunity to teach the skills the Chinese will need for their expanding media environment.”
“My colleagues and I are helping Chinese students learn traditional journalism, advertising, and public relations, as well as the ‘new media’ areas of digital video production, social media marketing, and mobile journalism,” he said.
Karle’s Communication Arts (C.A.) students view journalism as a hot major in China, where a plethora of independent newspapers and news websites have sprung up since 2011, mainly to cash in on the explosion of advertising from foreign and domestic companies.
A specialist in communication ethics and corporate reputation management, Karle recently served on NYIT-Nanjing’s Student Outcome Assessment Committee. In this capacity, he conducted a survey of 107 C.A. majors at NYIT-Nanjing. The survey results suggest that Chinese students’ business and communications ethics are consistent with standards accepted throughout the world.
In addition to teaching and research, Karle is working with NYIT Career Services in Nanjing and Manhattan to develop a global communications internship program for C.A. majors.
This team recently placed student interns at Weber Shandwick, a top global public relations agency, in Shanghai, and at D.B. Schenker, a German multinational logistics corporation, in Nanjing.
One of these interns, rising C.A. senior Helena Shen, has said that the skills she learned at NYIT gave her major advantages in her professional practice. In addition to using her English to translate news items for American clients, she wrote client news to post on social media outlets and edited a promotional video.
Helena and many of her classmates will soon take their passion for communications to the next level during their senior year, studying at NYIT Manhattan.
One of Karle’s proudest moments at NYIT was being invited to share a student film project with industry heavyweights including Disney, Paramount, and Fox at the U.S. Consulate in Shanghai last June. During the year-long project, called “Making Creativity Work,” students produced, wrote, directed, filmed, and edited 22 short anti-piracy videos.
Karle spent 25 years managing corporate communications for IBM, Computer Associates and other IT companies, and he has written extensively about emerging technologies for Wired.com, RFID Journal, The Hollywood Reporter, and other publications. With an M.F.A. in Creative Writing, Karle has also taught college-level English, journalism, advertising, and public relations courses at universities in the U.S. and China for 16 years and counting.
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