Lana Reimer Vogel Manager for Commercial Operations, NBC Sports and Olympics
Class Of: 1990
Campus: Old Westbury Major: Communication Arts, M.A.
Tensions ran high as the world geared up for the 2014 Winter Olympics in Sochi, Russia, but Lana Reimer Vogel (M.A. ’90) was unfazed by the frenzy. “This is my 10th Olympics,” Reimer Vogel says, “so I’m used to it by now.”
As manager for commercial operations in NBC’s Sports and Olympics group, Reimer Vogel is a bit of a puzzle mastershe determines how commercials and promotional vignettes fit into the Olympic telecast. What sounds like a science requires an artful hand. “You have to be sensitive to how everything fits together,” she says. “It’s more complicated than it looks.” The industry agrees. Reimer Vogel has won two Emmys for Outstanding Live Event Turnaround for the 2004 Athens and 2012 London games.
Reimer Vogel recently celebrated her 31st year at NBC. She joined as an intern while still an undergraduate and was hired shortly thereafter by NBC Radio. There she learned the ins and outs of the industry while market-testing songs for an adult contemporary radio station. One year later, she was working full time at NBC Sports and completing her graduate studies at NYIT.
Reimer Vogel credits NYIT’s communication arts program’s hands-on curriculum for helping her move her career forward. She also attributes her success to something more ingrained: her love of competition and sports. “I have three brothers, so whenever they needed an extra person on their team, they dragged me along,” she says. Yet despite her general passion for sports, it took Reimer Vogel years to recognize how her competitive spirit aided her career growth. “My husband asked me once if I was competitive, and my first instinct was to say no,” she says. “We laugh about that now.”
Three decades in, Reimer Vogel is still in awe of where her career has taken her. In addition to the Olympics, she has “worked four Super Bowls, the World Series, and countless football games.” She says, “Once you fall in love with sports, that feeling never really leaves you.”