School of Management News
Feb 21 2011
PE Seminar: Webinar: The Science of Lead Generation: Scientifically Proven Ways to Get More Leads
Webinar: The Science of Lead Generation: Scientifically Proven Ways to Get More Leads

Presented by: American Marketing Association and Sponsored by: HubSpot

Speakers: Dan Zarrella, Marketing Scientist, HubSpot, and Anna Carbonara, Moderator, American Marketing Association

Date:  March 1, 2011

Time:  8:00 AM – 9:20 AM

Location: Manhattan Main Building, Room 706

Location: Old Westbury Harry J. Schure Hall, Room DL2

Leads are the fuel of many businesses, so why do so many companies leave their lead generation efforts to guesswork and hunches? HubSpot's social media scientist Dan Zarrella conducted groundbreaking mixed-methods research to understand the real data and science behind lead generation.
 
Youtube
Youtube
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Student Profiles
Allison Baver (M.B.A. '07)
Allison Baver Campus: NYIT Online
Major: Master of Business Administration
Class Of: 2007
Carol Hasenstab (B.S. '92)
Carol Hasenstab Campus: Old Westbury
Major: Bachelor of Business Administration
Class Of: 1992
Deborah Cohn
Deborah Cohn (M.B.A. '89), Ph.D. Department: Marketing Studies
Campus: Old Westbury