School of Management News
Mar 12 2013
Opportunity and Passion Define SOM Entrepreneurship Event
NYIT entrepreneurs

Photo by Sybil Holland (from left): Ramon Ray (B.S. '07), Professor William Lawrence, Jennifer Ulsheimer (M.B.A. '04), and Russ Makofsky (M.B.A. '09).

NYIT's School of Management hosted "An Evening with the Entrepreneurs: A Networking and Learning Opportunity" on March 7 at the Manhattan campus. Moderated by Professor William Lawrence, Ph.D., the event featured three NYIT alumni who spoke to students and faculty about their entrepreneurial successes and how their NYIT degrees helped shape their careers.

"If you go into business, one of the hardest things is to be objective," said Lawrence during his opening remarks. "But when you get an idea, follow through, and turn it into a business, that's the best feeling you can get."

The first speaker, Jennifer Ulsheimer (M.B.A. '04), horticulturist for the Town of Babylon (N.Y.), attended NYIT to earn an M.B.A., which was essential to advancing in her career. As a student, she created the business plan that would serve as the framework of her current posting as head of a 27-acre garden on Long Island.

"Go for it," said Ulsheimer, when discussing the need to follow one's professional dreams. "No matter how hard you think it won't happen, it's there for you."

Ramon Ray (B.S. '07), editor and founder of smallbiztechnology.com, spoke to the value of client relationships, overdelivering on expectations, and using failure as a learning process that leads to success. A "technology evangelist," Ray launched his company with the goal of helping other small businesses achieve greater prosperity through technology.

The final speaker, Russell Makofsky (M.B.A. '09) of New York City Chess Inc., urged future entrepreneurs to be prepared to seek out opportunity. "Every single thing in our lives is an entrepreneurial venture," he told attendees. "If you believe in your product and yourself, you'll be able to accomplish great things."

The event also featured a Q&A session as well as a buffet dinner provided by NYIT Dining Services.

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