School of Management News
Feb 21 2012
Corporate Challenge 2012 Brand Management And Promotion Strategies Using Social Media

The Corporate Challenge is a competition where student groups perform field work on a case study prepared by the School of Management and a local business organization. The case study is relevant to emerging issues in business and addresses an ongoing project provided by the local business.

Tuesday, March 13, 2012
12:30- 2:00 p.m.
Old Westbury: Harry Shure Hall, DL 5
Manhattan: 1855 Broadway, 702

Sidney Frank Importing Company, Inc. (SFIC) is a beverage alcohol company known for their continuous introduction of innovative products and initiatives. Bärenjäger is one of several brands managed by Sidney Frank.  

  • Win Cash Prizes $$$ (Top three teams)
  • Receive Certificate of Participation
  • Recognition at SOM Honors Gala
  • Internship Opportunities

Pizza and Beverages will be served.

Graduate and Undergraduate students are invited to participate. Must be at least 21 years old.
Presentation of the case study is mandatory.

For application and information, please contact Yu Sze Ang or Riddhi Patel Doshi

Deadline: March 10, 2012.

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Student Profiles
Bob Gluck (B.S. ’70)
Bob Gluck Campus: Old Westbury
Major: Bachelor of Science
Class Of: 1970
Gary S. Lynch (B.S. '93)
Gary Lynch Campus: Manhattan
Major: Bachelor of Science
Class Of: 1993
Purushottam Lal Meena
Purushottam Lal Meena, Ph.D. Department: Management Science Studies
Campus: Old Westbury