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Oct 13, 2010

Facebook, Network Literacy and Brand You

If you haven’t read the latest Facebook blog post by Mr. Social Network himself, Mark Zuckerberg, you might want to take a peek.  The most visited website on the Internet  – yes, Google is listening and wants your Facebook data! – Zuckerberg appears to have heard our requests for greater privacy and greater ability to self-manage our personal information. 

I’ve commented previously on the importance of taking your online life very seriously.  You might graduate with credentials, but in a ubiquitous networked world where information abounds your online profile (sometimes referred to as your data shadow) is never far behind.

This process of thinking of yourself as a brand begins right now at NYIT.  How you ask?  Well, there are a variety of ways to shape your relationships and online appearance.  The library continues to purchase books about presentation technique, a number of which I have listed below.  When you graduate, far from being a 10-minute expert, every day you will be presented with a number of opportunities not only to teach and engage, but also to connect and be connected to.

So what are these new settings you are referring to?  The first is groups allowing you to share specific information with specific groups of people.  You might refer to these as contexts (family, professional, etc.).  I should add that you are automatically opted into groups, a troublesome scenario when you can be added to literally anything!  The next is the ability to download everything you have ever contributed to Facebook to your personal computer.  You will find this in your account settings and might be surprised to see what you are an expert in!  Finally, there is a new dashboard that includes the ability to see what applications are accessing your personal information.

Make no mistake, I enjoy Facebook and rejoice that I can stay in contact and share information with friends from all over the world.  But in the memorable words of Steve Greenberg: “You are not Facebook’s customer. You are the product that they sell to their real customers‐advertisers. Forget this at your peril.”

Available at the Manhattan Library:

  • Presentation Zen by Garr Reynolds. Call No. HF5718.22 .R49 2008
  • Presentation Zen Design by Garr Reynolds. Call No. HF5718.22 .R49 2010
  • Slide-ology by Nancy Duarte. Call No. HF5718.22 .D83 2008
  • Beyond Bullet Points by Cliff Atkinson. Call No. HF5718.22 .A87 2005
  • Resonate: Presenting Visual Stories that Transform Audiences by Nancy Duarte (on order)

Author: sebastien_marion

Sep 16, 2010

Quick Search Tip: NYIT Library Url

How to locate and bookmark the NYIT Library homepage. Video (Length: 42 seconds)

Author: sebastien_marion

Sep 10, 2010

Video: Internet Public Library

Do you have 5 minutes to learn something new today? Join NYIT Librarian Ken Distler on YouTube for a tour of the Internet Public Library (IPL).

Video (Length: 5:06 minutes)

Author: sebastien_marion

Sep 03, 2010

Greetings from the library

Welcome new and returning NYIT students! The libraries are one of your greatest learning allies at NYIT. To get the ball rolling, here are a few library bookmarks that belong in your web browser’s toolbar.

Throughout the year our team of friendly librarians will introduce you to a number of research hacks, tips and tricks and research strategies designed to get you ahead in today’s information rich world. You can tune-in to our attention streams by looking for us both online and in person. Here’s how:

Author: sebastien_marion

Aug 20, 2010

Faculty - Getting the library on your radar

As we move our hand back towards the throttle and gear down for another exciting year at NYIT, the library would like to place a few items on your information radar.

First and foremost, the library Url to be included in all course syllabi and bookmarked in your Web browser is From this website, BearCat, the library’s catalog is available, as well as a complete list of subscribed-to databases and indexes, as well as the ever popular NYIT Journal Locator, an index to 1000s of full text journals, magazines and newspapers.

The library also provides access to RefWorks, the electronic citation manager. Whether you are conducting your own research, providing reading lists to your students, or encouraging a student to begin a research portfolio which they will develop over the course of an academic career, the RefWorks link will take you to a page where creating a free individual account is possible.

Finally, if there are any items (books, dvds, etc.) which you would like acquired to support your discussions and classroom projects, you need only visit your local campus library or fill in the Recommend a Purchase form. The NYIT libraries continue to thrive as one of the central learning spaces here at NYIT, and your contributions make this possible.


Author: sebastien_marion

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Alla Baeva Alla Baeva
Adjunct Faculty
Department: Communication Arts
Campus: Old Westbury
Sebastien Marion Sebastien Marion
Virtual Services Librarian
Office: Academic Affairs
Campus: Manhattan
William J. Rockwell :  “Rockwell’s World” William J. Rockwell
Adjunct Assistant Professor
Department: School of Architecture and Design
Campus: Manhattan