According to many, the reality show, The Biggest Loser, inspires viewers to take similar life-changing action and thus embark on the road to wellness. We all know that losing even ten pounds can be a challenge and making regular exercise habitual is not easy. One must admire contestants whose goals are so much more lofty. and face a critical eye from both acquaintances and strangers across the country. As a nutritional professional, however, I can't help but cringe at some of the messages being sent. Full disclosure: I only watched the show once but it was an episode when a man lost 23 pounds in one week but was sent home since this was the smallest percentage of body fat compared to the others. The recommended safe weight loss rate is 1-2 pounds a week since this allows for adequate nutrient intake and the adjustment of metabolic processes. True, those who are very overweight will lose at a more rapid rate, especially at the outset, but the extreme weight loss accomplished with drastic measures is more likely to be regained. We are all looking for a quick fix and instant results but this strategy when it comes to weight loss is usually a set up for future failure. Yes, having Jillian yelling at your for hours a day and a chef to make all you meals is helpful, but slower less extreme measures of watching portion control, more fruits, vegetables and whole grains and an increase in exercise will reap slower but longer lasting permanent results.