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News
Events

Nov 18 2014

NYIT Celebrates International Education Week

Nov 10 2014

Men’s Soccer Wins ECC Championship with 1-0 Victory over LIU Post

Nov 07 2014

Dr. Jerry Balentine New Vice President for Medical Affairs and Global Health

Nov 07 2014

NYIT Management Students Advance to Fed Challenge Semi-Finals

Nov 04 2014

NYIT’s STEAM Career Fair Links Students to Employers

Nov 24 2014

Movember Celebration

Dec 01 2014

Job Search Strategies

Dec 01 2014

Head in the Cloud? Protecting Your Privacy in a Mobile World

Dec 01 2014

Give ‘Em the Business: Resources for Management Students

Dec 02 2014

“Year of Turkey 2014” - Conference: Sustainability in the Hospitality Industry-A Global Perspective

College of Arts and Sciences News
Mar 13 2013

Top U.S. Medical Center Features Logo Designed by NYIT Student

Cohen Children's Medical Center

The creative vision of an NYIT student is marking a milestone in the history of Cohen Children's Medical Center (formerly Schneider Children's Hospital) in New Hyde Park, N.Y., one of the top children's hospitals in the United States and part of the North Shore - Long Island Jewish Health System. Neil Curcio, a senior majoring in advertising, designed the hospital's official 30th anniversary logo, which appears on its Facebook page (pictured), letterhead, website, and all other promotional and fundraising materials. His design was selected from among various ideas proposed by NYIT students when the project began last year.

Cohen Children's Medical Center is a client of the Carleton Group, NYIT's student-run advertising agency that is the capstone of the B.S. in advertising offered by the Department of Communication Arts. Curcio, who serves as the Carleton Group's account executive for the medical center, references its history in his design by drawing inspiration from an earlier logo designed in the 1980s by artist Keith Haring.

For the medical center and the students, the experience of working together proved invaluable. Clients typically pay thousands of dollars to ad agencies or design firms to come up with logos like the one designed by Curcio, and the NYIT students delivered pro bono design services in a professional manner while learning to manage client expectations, an important skill as they prepare to embark on future careers in the advertising industry.

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