ArtsSci_Blog
News and Events
News
Events

Jan 20 2015

NYIT Selected to Participate in Epicenter’s Pathways to Innovation Program

Jan 13 2015

NYIT Ranks Among 2015 U.S. News Best Online Programs

Dec 23 2014

Architecture and Medical Students Launch Global Competition for Healthy Designs

Dec 18 2014

BBC to Feature Home2(O) Project in News Segment

Dec 12 2014

NYIT Wins Grant to Develop STEM Programs

Mar 03 2015

Ahmet Gülgönen, In Close Alignment

Mar 03 2015

Exhibition: In Perfect Alignment Drawings by Ahmet Gülgönen

Mar 04 2015

AMWA meeting 3.4.15

Mar 04 2015

General Interest Meeting in Dance

Mar 04 2015

Alumni Panel - Careers in Communication and Fine Arts: Get the Arty Started

College of Arts and Sciences News
Mar 13 2013

Top U.S. Medical Center Features Logo Designed by NYIT Student

Cohen Children's Medical Center

The creative vision of an NYIT student is marking a milestone in the history of Cohen Children's Medical Center (formerly Schneider Children's Hospital) in New Hyde Park, N.Y., one of the top children's hospitals in the United States and part of the North Shore - Long Island Jewish Health System. Neil Curcio, a senior majoring in advertising, designed the hospital's official 30th anniversary logo, which appears on its Facebook page (pictured), letterhead, website, and all other promotional and fundraising materials. His design was selected from among various ideas proposed by NYIT students when the project began last year.

Cohen Children's Medical Center is a client of the Carleton Group, NYIT's student-run advertising agency that is the capstone of the B.S. in advertising offered by the Department of Communication Arts. Curcio, who serves as the Carleton Group's account executive for the medical center, references its history in his design by drawing inspiration from an earlier logo designed in the 1980s by artist Keith Haring.

For the medical center and the students, the experience of working together proved invaluable. Clients typically pay thousands of dollars to ad agencies or design firms to come up with logos like the one designed by Curcio, and the NYIT students delivered pro bono design services in a professional manner while learning to manage client expectations, an important skill as they prepare to embark on future careers in the advertising industry.

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