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Oct 22 2014

Turkish Art Exhibit Opens at NYIT Gallery 61

Oct 10 2014

TEDx Explores Harmonic Tectonics

Oct 03 2014

NYIT Students Surpass the $1 Million Mark in Combined Earnings from Internships

Sep 24 2014

TEDxNYIT: Creating Harmony in a World Experiencing Tectonic Shifts

Sep 19 2014

Dynamic, Radical Solutions Needed: 2014 Cybersecurity Conference Highlights

Oct 24 2014

Library Geekouts: Hang Out, Mess Around & Geek Out with the Library

Oct 24 2014

One Day Immersion in TV, Cable and Digital Entertainment Collegiate Conference

Oct 25 2014

“The Year of Turkey 2014” - The Heritage of Turkish Art: Exhibition

Oct 25 2014

Senior Day: Women’s Soccer vs. Bridgeport

Oct 25 2014

Alumni Day: Volleyball vs. Bentley

College of Arts and Sciences News
May 20 2014

Students Collaborate with Nonprofit on Communications Campaign

communications arts students

PICTURED: NYIT students presented business pitches to nonprofit client God's Love We Deliver as part of a College of Arts and Sciences course that provides firsthand experience working with communications agencies.

Communication arts students joined forces with God's Love We Deliver to develop new business pitches for the New York-based nonprofit group during a semester-long project for the NYIT course, Agency Workshop I/Production House.

"New business is the lifeblood of any communications agency," said Lisa Colantuono, adjunct instructor of communication arts, who teaches the workshop. "Agencies only have a one out of three or four chance of winning an account. This course prepares students to develop a fully integrated communications plan used to pitch and win a new account."

Students worked in teams of four on a communications campaign for God's Love We Deliver, which provides nutritious meals to people who are too sick to shop or cook for themselves in New York City and New Jersey. Their goals for the campaign included:

  • Enhance the nonprofit's impact of good.
  • Focus on raising more money, attracting more volunteers, and increasing social share.
  • Combine traditional and non-traditional media to reach influencers who drive the masses.
  • Plan to launch the campaign in fall 2014 with a $1 million budget.

Each week students met with members of a different professional agency in New York City to learn about new business development. They gained insights into how agencies conduct research, strategic planning, creative development, media planning, analytics, and digital and experiential planning.

On May 12, the NYIT teams presented their pitches to God's Love We Deliver and more than a dozen industry professionals who mentored them throughout the semester, including Christine Fruechte, president of Colle + McVoy, a full-service agency that specializes in modernizing brands. Their work impressed the group, and Emmett Findley, manager of communications at God's Love with Deliver, may implement the students' ideas down the line.

"This was a great class and learning experience all around," said NYIT student Shana-Kae Mallett. "I enjoyed the company visits and working on a project for God's Love We Deliver. The work was hard but worth it to positively impact the New York community."

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