PICTURED: NYIT students presented business pitches to nonprofit client God's Love We Deliver as part of a College of Arts and Sciences course that provides firsthand experience working with communications agencies.
Communication arts students joined forces with God's Love We Deliver to develop new business pitches for the New York-based nonprofit group during a semester-long project for the NYIT course, Agency Workshop I/Production House.
"New business is the lifeblood of any communications agency," said Lisa Colantuono, adjunct instructor of communication arts, who teaches the workshop. "Agencies only have a one out of three or four chance of winning an account. This course prepares students to develop a fully integrated communications plan used to pitch and win a new account."
Students worked in teams of four on a communications campaign for God's Love We Deliver, which provides nutritious meals to people who are too sick to shop or cook for themselves in New York City and New Jersey. Their goals for the campaign included:
Each week students met with members of a different professional agency in New York City to learn about new business development. They gained insights into how agencies conduct research, strategic planning, creative development, media planning, analytics, and digital and experiential planning.
On May 12, the NYIT teams presented their pitches to God's Love We Deliver and more than a dozen industry professionals who mentored them throughout the semester, including Christine Fruechte, president of Colle + McVoy, a full-service agency that specializes in modernizing brands. Their work impressed the group, and Emmett Findley, manager of communications at God's Love with Deliver, may implement the students' ideas down the line.
"This was a great class and learning experience all around," said NYIT student Shana-Kae Mallett. "I enjoyed the company visits and working on a project for God's Love We Deliver. The work was hard but worth it to positively impact the New York community."
College of Arts and Sciences