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Oct 12 2011

Broadway Stars Encourage Students to Take Pledge of Tolerance at NYIT Auditorium on Broadway

New York, N.Y. (October 12, 2011) – NYIT and Safari Montage, leaders in education reform and new digital technologies, will present an innovative theatre arts program to teach tolerance to hundreds of middle school students with stars from the Broadway hit The Addams Family on Thursday, October 13 at 11 a.m.  

The stars of the family-favorite musical will headline a live national Internet broadcast to 5th, 6th, 7th, and 8th grade classrooms from the NYIT Auditorium on Broadway that will encourage and promote students to pledge to be respectful of others, and tolerant of those who are different. The project is called “The Addams Family: No Snap Judgments.”

Airing during national Anti-Bullying Month, the broadcast will be hosted by Alexandra Robbins, author of The Geeks Shall Inherit The Earth, and will feature prominent leaders from the performing arts and education worlds. The program concludes with The Addams Family cast members Jackie Hoffman (Grandma), Zachary James (Lurch), Brad Oscar (Fester) and Adam Riegler (Pugsley) leading students in the No Snap Judgments pledge.  Students will promise to “celebrate the differences among friends, family, teachers, and peers…be more accepting of each person…and make no snap judgments about them.” The “snap, snap” echoes a sound in the musical.  

Hundreds of middle schools students will be connected to Broadway from schools in Rochester, NY; Baltimore, MD; Orange County, CA; Chicago, IL; and New York, NY, among others.  

The event will also introduce “The Addams Family: No Snap Judgments” learning module, a teaching tool. It combines character developing concepts inspired by Charles Addams cartoons and the themes in the musical with media-rich educational projects that are a snap for teachers to use in the classroom. The module, produced by Camp Broadway LLC and written by Karen Mack, curriculum and technology integration specialist, is featured on, an online education resource for teachers. This module is the first in a series of Broadway inspired lessons, project plans and grade-appropriate activities, all aligned to the new National Common Core Standards. (

“Digital technology and multi-media equipment in the classroom now enables students to delve deeply into content,” says Stanley Silverman, director of NYIT’s Technology Based Learning Systems Department. “ and the No Snap Judgments initiative enables teachers all over America to use the tools available to them to connect with Broadway—to its producers, actors, creative artists and technical professionals -- and bring these rich resources directly into the classroom.”
Now playing at the Lunt-Fontanne Theatre on Broadway,The Addams Family:No Snap Judgments” event coincides with the launch of the national tour that will be playing at performing arts centers in over 40 major cities.

“Although they may look different, the members of the Addams family struggle with the same sorts of issues that every family faces,” said producer Stuart Oken. “These characters inspired us to create a program that schools everywhere could offer. We hope that while students are entertained by these seemingly outlandish personalities, each with a quirky sense of humor, they are learning that acceptance and tolerance are important values.”

“The Addams Family
is one of many Broadway shows playing in Nederlander theatres in New York and around the country that have educational themes relevant to students,” says Susan Lee, chief marketing officer and founder of Camp Broadway LLC. “Stuart and his creative team recognized the opportunity to showcase the themes in their show through engaging and informative theatre arts inspired curriculum that is relevant in many subject areas. Working collaboratively with technology experts, curriculum specialists and theatre professionals around the country, they are paving the way for the Broadway industry to be a proactive partner with schools in an ongoing effort to restore theatre arts education in the classroom while at the same time addressing core curricular needs.”

Viewing information for the free live broadcast is available at

Who’s Who in the Project:

Camp Broadway LLC
has worked at the intersection of entertainment and education to become the industry leader in theatre arts youth programming, special events and educational publishing since 1995. The company serves the Broadway industry by being an authorized channel for families, schools and social organizations that believe in the essential value of the arts as a means of life-long learning. Proclaimed “The Camp of Dreams” by Live Magazine, Camp Broadway has hosted nearly 20,000 children from all 50 states and dozens of countries at its annual summer programs in New York City, as well as in Atlanta, Buffalo, Jacksonville, Providence, Tempe, and elsewhere in America. The company has been featured on the Macy’s Thanksgiving Day Parade® telecast; performed with the New York Pops at Carnegie Hall; and appeared in Broadway on Broadway®, an annual free concert in Times Square. Camp Broadway has worked with dozens of Broadway productions, estates and authors to create interactive workshops that have enabled over 350,000 school children to attend Broadway shows. Since 2000, Camp Broadway LLC has been the publisher of StageNotes®: A Field Guide for Teachers, a study guide series that features National Common Core Standards compliant discussion questions and activities for dozens of Broadway shows ( Camp Broadway is loved by kids, trusted by parents, respected by educators and recognized by the Broadway industry as an authority on audience development and customer engagement. For more information, visit

SAFARI Montage provides K-12 school districts with a comprehensive solution for their digital media distribution and visual instruction needs. The full suite of integrated products gives educators and administrators a single interface for accessing all visual resources from inside the school district intranet or from home. The award-winning SAFARI Montage Video-On-Demand and Digital Media Management enterprise solution is designed to cut costs for school districts by utilizing intelligent digital media delivery, while facilitating visual instruction and learning in the classroom. SAFARI Montage now gives districts the ability to control, manage and schedule classroom and district devices. The Pathways SM module is a suite of products, which forms a total enterprise solution that provides System Administrators with the tools to manage all of their digital media intelligently throughout the district while improving teaching, learning and achievement for 21st-century students.

The Addams Family is based on the bizarre and beloved family of characters created by legendary cartoonist Charles Addams. The musical features a book by Marshall Brickman and Rick Elice, and music and lyrics by Andrew Lippa. The production is directed and designed (sets and costumes) by Phelim McDermott and Julian Crouch, with creative consultation by Jerry Zaks and choreography by Sergio Trujillo.  Lighting design is by Natasha Katz, sound design is by Acme Sound Partners and puppetry is by Basil Twist.  The Addams Family opened on Broadway on April 8, 2010.  The national tour recently premiere in New Orleans and several international productions are planned. The Addams Family is produced on Broadway by Stuart Oken, Roy Furman, Michael Leavitt, Five Cent Prods., Stephen Schuler, Decca Theatricals, Scott M. Delman, Stuart Ditsky, Terry Allen Kramer, Stephanie P. McClelland, James L. Nederlander, Eva Price, Jam Theatricals/Mary Lu Roffe, Pittsburgh CLO/Gutterman-Swinsky, Vivek Tiwary/Gary Kaplan, The Weinstein Co./Clarence, LLC and Adam Zotovich/Tribe Theatricals, by special arrangement with Elephant Eye Theatrical. For more information visit,

The NYIT Educational Enterprise Zone® (EEZ) is a not-for-profit consortium, created by the Technology Based Learning Systems Department of the New York Institute of Technology. Members of this consortium are content providers who create programming for K-12 classrooms and learning environments that receive the programming, as well as corporate facilitators who assist with hardware, software and connectivity needs for the various programs that the EEZ® sponsors. EEZ program activities have concentrated on curriculum development and the training of institutions through both traditional and electronic means. Content providers come from a variety of educational, public and private sector arenas. Cultural institutions, museums, research centers and small businesses offer member schools a wide range of curricular programming, allowing the receiving members to meet instructional needs. In order to reach and service the widest range of providers and teachers possible, the EEZ works closely with New York State organizations such as the NYS Teacher Centers, a variety of school districts and BOCES.

Briana Samuels
Communications Specialist

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