"Seek out company information that can tell you if the company's ethos aligns with what's important to you," NYIT Assistant Dean of Career Services Amy Bravo advises interview candidates in "How to Dig Deep Before the Interview" in Health Callings. Bravo also says it's important to research the interviewers. "Learn about their experience and the role they serve in the company," Bravo says. "Also look at the organizations they are linked to." Interview candidates should also research the state of the industry and its challenges. "This knowledge," says Bravo, "can help guide the questions you ask the interviewer."