The School of Engineering and Computing Sciences, School of Management, School of Architecture and Design, and the College of Arts and Sciences cordially invite students, faculty, friends, and alumni to a presentation by world-renowned author, designer, futurist, filmmaker Marc Gobé, President of Emotional Branding LLC and former co-founder and co-president of DesGrippes-Gobe.
For more information, contact firstname.lastname@example.org or 516.686.1177.
Branding is not a one-way proposition anymore, and consumers are not cluttered at last in front of their TV's like fish in a fish bowl waiting for the picking. People are everywhere now, online, on their cell phones and in places that bring real experiences. Brands cannot push their goods to people without understanding the impact their marketing will have on society or understand the context in which those goods or services will be sold. A new dialogue needs to take place and past strategies are just not relevant in a world where brand building happens in social media.
Marc Gobé is a designer, writer, film maker, and brand strategist that has captured this change in his 2010 revised edition of Emotional Branding. Inspired by his travels around the planet for the past 3 years ( he is filming a new documentary to be release in 2011) Marc Gobé will share the following:
His presentation will change your perception of the world and your world.