The NYIT logo is a powerful communications tool intended for use as specified within all communications media to express the values of the institution. When used properly, logos  inspire confidence and commitment in the minds of our colleagues, students, and alumni.

Elements demonstrated in this section are the consistent features in our visual communications. To be successful, these graphic elements must be applied consistently and accurately. The key to brand recognition is the thoughtful application of these standards to all visual communications.

Colors

Throughout this style guide, there's often a reference to color as "NYIT blue" or "NYIT yellow." Please use the following PMS colors:

NYIT Blue:  PMS 660

NYIT Yellow: PMS 130. For uncoated stock, use PMS 129 as substitute for PMS 130; for external signage only PMS 661 is specified.

Please note: CMYK and RGB colors are customized.

Athletics Mark

• Colors (pdf)
• Fonts (pdf)
• Logos (pdf)

Basic Graphics Elements

NYIT

Updating pending

Editorial Style

Please refer to the official NYIT Editorial Style Guide (pdf). NYIT follows AP style guidelines, with a few exceptions such as the use of serial commas. In addition, we have an NYIT editorial style guide that features appropriate spelling, capitalization, and wording for specific departments, individuals, buildings, and programs specific to our institution.

Please e-mail updates@nyit.edu if you have questions about NYIT editorial style or would like a specific entry considered for addition to the NYIT Editorial Style Guide.

Email Signature Style 

NYIT recommends that all faculty and staff utilize a standard email signature to help communicate global branding values and messages. In addition to the NYIT logo, the signature includes options for social media logos such as NYIT's official Facebook, Twitter, and YouTube, as well as "think green" and "confidentiality messages. 

• Email Signature Style Guide (pdf)

Logos

The official NYIT logo was adopted on Sept. 1, 1999 and replaces all others that came before it. See the "Basic Elements" section above for more information. To request a logo, please complete logo request form, available here. 

Photo Guidelines

• Photo Style Guide (pdf)

Signage

New York Institute of Technology has a comprehensive signage plan for all campuses that incorporates NYIT's graphic identity to help welcome and direct visitors, regulate pedestrian and vehicular traffic, provide adequate information at key points, and identify buildings, destinations, and activities on campus.

The system has exterior and interior components that are unified by a consistent use of color and graphics. For more information, please use the following resources:

• Sign Standards Manual (pdf)
• Manhattan Campus Broadway Center (pdf)

Signage is coordinated by Facilities, and the Office of Publications and Advertising approves it or assists in design when needed. 

Social Media Guidelines 

Emerging online collaboration is changing the way the NYIT community communicates, learns, teaches, and presents itself to the world at large. Those participating in social media functions within the www.nyit.edu domain or representing NYIT on external social networking sites such as Facebook and Twitter, are expected to follow certain guidelines. Failure to do so could limit the ability to participate in NYIT’s official social media. These guidelines will continually evolve as new technologies and social networking tools emerge—so check back regularly to make sure you're up to date on the latest policies.

• Social Media Guidelines (pdf)