NYIT Young Adult Research Institute

The New York Institute of Technology (NYIT) has partnered with the internationally known marketing and research firm Gallup & Robinson to establish a research center devoted to the study of the awareness, perception, attitudes, and behavior of young adults in relation to a wide variety of topics. On occasion, alternate populations may be similarly surveyed so that we may observe and record differential responses.

The institute's initial survey, completed in March 2007, examines young adults' attitudes and behavior toward direct-to-consumer (DTC) drug advertising.