Current Media Management: M.A. Specialization

Degree Map for: Master of Arts in Communication Arts
Current Media Management Specialization

NEW YORK INSTITUTE OF TECHNOLOGY
Graduate Communication Arts Department

Specialty Degree Map for Master of Arts in Communication Arts

Media Management Specialization

Name__________________________________  Student ID# __________________________

Required Core Courses:

COMM 610 – Vocabulary of the Media Critic 3CR
COMM 620 – Media Research 3CR
COMM 630 – Media and Culture 3CR
DGIM 601 – Multimedia Production Tools (or other approved DGIM course) 3CR

Specialization Courses:

COMM 770 – Media Management 3CR
COMM 772 – Visual Aesthetics 3CR
COMM 773 – Sports Communication 3CR
COMM 775 – Integrated Marketing Communications 3CR
COMM 777 – Television Research & Sales 3CR
COMM 784 – Founding a Media Business 4CR
COMM 786 – Media Presentation & Performance 4CR
COMM 788 – Television Production & Postproduction Management 4CR

Strongly Recommended:

COMM 650 – Media & the Law 3CR
ADVG 670 – Media Planning & Buying 3CR

Recommended:

PREL 650 – Creative Advertising 3CR
ADVG 700 – Strategic Advertising 3CR
COMM 663 – Seminar 3CR

Total Program Credits = 34-36

 
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