Advertising & Public Relations: M.A. Specialization

The rapid growth of integrated communications has created an unprecedented demand for professional practitioners pursuing fast-track careers in advertising, public relations, direct marketing, and sales promotion. This quick expansion within the contemporary media environment is being met at NYIT by the Communications Arts Department.

Students who specialize in Advertising or Public Relations at NYIT gain real-world knowledge and skills through a rich variety of hands-on/ minds-on experiences in our career-oriented, liberal arts-based curriculum and our award winning, student managed advertising and public relations agencies, serving a prestigious client list of local, regional, and national organizations.

Our program emphasizes professional specialization areas encompassing account management, advertising research, media planning, creative and art direction, copywriting, and workplace literacy skills in applicable multimedia technologies and professionally-oriented computer programs.

For additional information, please consult our Graduate Catalog.

Degree Map for: Master of Arts in Communication Arts
PR/Advertising (Intergrated Marketing Communications) Specialization

NEW YORK INSTITUTE OF TECHNOLOGY
Graduate Communication Arts Department

Specialty Degree Map for Master of Arts in Communication Arts

Advertising and Public Relations Specialization

Name__________________________________  Student ID# __________________________

Required Courses (12 Credits)

COMM 610 – Vocabulary of the Media Critic 3 CR
COMM 620 – Media Research 3 CR
COMM 630 – Media and Culture 3 CR
DGIM 601 – Multimedia Production Tools 3 CR

Specialization in Advertising/Public Relations (Courses in Common)

PREL 610 – Principles and Practices of Advertising 3 CR
PREL 620 – Seminar Public Relations I 3 CR
ADVG 700 – Strategic Advertising Campaigns 3 CR
ADVG 710 – Advanced Topic Seminar (When appropriate) 3 CR
PREL 750 – Production House 4 CR

Advertising – Highly Recommended

PREL 610 – Principles and Practices of Advertising 3 CR
PREL 620 – Seminar: Public Relations I 3 CR
PREL 650 – Creative Advertising 3 CR
ADVG 660 – Advertising Copy Writing 3 CR
ADVG 670 – Media Planning and Buying  3 CR
ADVG 700 – Strategic Advertising Campaigns 3 CR
ADVG 710 – Advanced Topics Seminar 3 CR
DGIM 700 – Advertising Design I 3 CR
PREL 750 – The Production House (Capstone course) 4 CR

Advertising – Other Recommended

COMM 640 – Internship Program 4 CR
COMM 645 – Internship Program 4 CR
COMM 775 – Integrated Marketing Communications 3 CR
COMM 650 – Media and the Law 3 CR
COMM 786 – Media Presentation and Performance 3 CR
DGIM 750 – Advertising Design II 3 CR
DGIM 760 – Advertising Design III 3 CR

Public Relations- Highly Recommended

PREL 610 – Principles and Practices of Advertising 3 CR
PREL 620 – Seminar: Public Relations I 3 CR
PREL 630 – Writing for Public Relations 3 CR
PREL 660 – Advanced Public Relations 3 CR
PREL 720 – Seminar: Public Information III 3 CR
PREL 730 – Seminar:  Public Information IV 3 CR
PREL 750 – The Production House (Capstone course) 4 CR
ADVG 700 – Strategic Advertising Campaigns 3 CR
ADVG 710 – Advanced Topics Seminar 3 CR

Public Relations – Other Recommended

JOUR 640 – Writing for the Visual Media 3 CR
JOUR 710 – Advanced Journalism Workshop 3 CR
JOUR 740 – Advanced Writing for the Visual Media 3 CR
JOUR 740 – Advanced Writing for the Visual Media 3 CR
COMM 650 – Media and the Law 3 CR
COMM 775 – Integrated Marketing Communication 3 CR
COMM 786 – Media Presentation and Performance 3 CR

Total Program Credits = 34-36

 
Contact Us

Communication Arts

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516.686.7567
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16 West 61st St., Room 1012
212.261.1711
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Nanjing
c/o NUPT, 66 Xin Mofan Malu
+86 25 349 2393
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