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Jun 04 2012

NYIT Expands Brand Presence in New York Region

Look for NYIT Branding in New York’s Times Square all Summer; Initiative Builds on Awareness in New York Metro Area Spurred by Recent American Idol Placement

Old Westbury, N.Y. (June 4, 2012) - New York Institute of Technology (NYIT) today announced that it will be saturating midtown Manhattan with its “We’re Out There. Join Us.” brand awareness campaign running in Times Square this summer, starting Friday, June 1 and running through Sunday, Sept. 30 on the CBS Super Screen at 42nd Street in Times Square, between Seventh and Eighth Avenues.  

NYIT launched the “We’re Out There. Join Us.” campaign in 2011 as a brand initiative, designed to raise awareness for the global university, its seven schools and colleges, numerous programs offerings, and multitude of degree programs. The CBS Super Screen provides a total of 520 square feet of viewing space and an optimal format to showcase unique NYIT student efforts and achievements, including: a School of Architecture and Design project in Havana, Cuba; students in the School of Health Professions bringing life-saving medical care to people in Oworobong, Ghana; students in the School of Engineering and Computing Sciences bringing green energy to the USS Intrepid in New York City; and, film students in the College of Arts and Sciences winning first place at the Shanghai World Expo. 

The CBS Super Screen estimates a viewership in excess of 1.5 million views daily. The NYIT spots will air 30 seconds per hour, 18 hours daily for the 122-day period, delivering 2,196 spots in total and generating in excess of 1.36 billion views.

“This campaign illustrates how NYIT students benefit from and contribute to an American style of education that is global in nature not only geographically, but also philosophically; that in an increasingly borderless world they can create opportunities across a broad academic spectrum due to technology; and, underscores their commitment to making the world a better place through the profession-oriented education they are pursuing at NYIT.  There really is no better place to showcase these achievements than Times Square, the ‘crossroads of the world,’ and which is near our Manhattan campus,” said Jacquelyn Nealon, Vice President, Enrollment, Communications and Marketing at NYIT.   

Last month, NYIT further targeted the New York market by advertising on the semi-final program and season finale of American Idol, targeting the desired 18-34 age group of prospective undergraduate, graduate, and professional degree students with its “Day in the Life” 30-second spots (agency: Munn Rabôt) linked to the “We’re Out There” campaign. The semi-finals ratings exceeded audience targets by 35 percent; the finale ratings exceeded audience viewer targets by 43 percent. “We are very pleased with the reach of our message and the viewership results we generated through this high-impact opportunity,” Nealon added, noting that on an average night, American Idol reaches more than 1.1 million area viewers in the 18-34 age group.    

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About NYIT

New York Institute of Technology (NYIT) offers 90 degree programs, including undergraduate, graduate, and professional degrees, in more than 50 fields of study, including architecture and design; arts and sciences; education; engineering and computing sciences; health professions; management; and osteopathic medicine. A non-profit independent, private institution of higher education, NYIT has 14,000 students attending campuses on Long Island and Manhattan, online, and at its global campuses. NYIT sponsors 11 NCAA Division II programs and one Division I team.

Led by President Edward Guiliano, NYIT is guided by its mission to provide career-oriented professional education, offer access to opportunity to all qualified students, and support applications-oriented research that benefits the larger world. To date, more than 92,000 graduates have received degrees from NYIT. For more information, visit nyit.edu.


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Contact:
Elizabeth Sullivan
Public Relations Specialist
516.686.3761
 

Contact NYIT

Elizabeth Sullivan
Public Relations Strategist
516.686.3761
.(JavaScript must be enabled to view this email address)

Elaine Iandoli
Writer/Reporter
516.686.4013
.(JavaScript must be enabled to view this email address)

Sabrina Polidoro
Assistant Director of Sports Information
516.686.7504
.(JavaScript must be enabled to view this email address)

 
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